As a result of the past year, more and more people have taken their overall health and wellbeing into their own hands by taking supplements to strengthen their immune system, improve mood and combat stress. This category is growing an average of 13.8% each year since 2015, and beauty-specific supplements are growing faster than the wider category.
Our desire to delay the ageing process while boosting our vitamin intake has driven the demand for beauty supplements. People are not only treating skin topically but are understanding the importance of treating the skin from within, plus the additional health benefits that come with that - ingredients such as collagen will reduce fine lines on the skin and benefit joint and bone health too.
Compared to skincare products, beauty supplements have the potential to reach a wider audience. Consumers who may not take the time for an elaborate skincare routine may be more inclined to take a supplement to help achieve their wellbeing and skincare goals.
Beauty supplements have long been predicted as the next big growth area for spas. With a change in priorities for most people and the awareness of the link between wellness and spa, guests are looking for holistic ways to boost immune health by focusing on better sleep, stress levels, nutrition and diet on immunity. Supplements can offer an additional retail opportunity that will complement the wider spa and hotels wellbeing experience.
Supplements are fast becoming a convenient addition to our beauty routines, with a reported 3% of women now including them as part of their daily routines. There is also a growing interest among male consumers, with most preferring to prevent ageing skin with supplements rather than a topical skin cream or serum.
The vast majority of immune supporting supplements are unisex and do not consider the difference between men and women's physiology, hormonal levels, and daily nutritional requirements. A recent survey carried out by Gentlemen's Tonic on 159 males found 76% of men would be more inclined to purchase supplements if developed and formulated for them. With this in mind and to address the growing demand, Gentlemen's Tonic has recently launched two supplements, one for overall health - Immune Defence & Energy and a skin-specific supplement - Age Defence.
Immune Defence & Energy
Formulated to increase energy levels, alleviate fatigue, aid recovery after exercise, and positively contribute to his overall immune health. The innovative formulation allows for the timed release of ingredients, ensuring the supplement works to its maximum potential.
Key ingredients include Beta-Glucans, L-Arginine, Vitamins B2, B3, B6, B12, C and D3, Magnesium, Zinc, Garlic Extract, Beetroot and Coenzyme Q10.
Suitable for Vegans and Vegetarians, Gluten-Free, Dairy-Free, Soy Free, Lactose-Free and are Halal Certified.
Formulated to rejuvenate skin health and vitality while supporting the natural repair mechanism from within the body, aiding in long term anti-ageing support.
Key ingredients include Vitamin C and E, Collagen, Lutein: Combined with Zeaxanthin and Aloe Vera.
The supplements are Gluten-Free, Dairy-Free, Soy Free, Lactose-Free and are Halal Certified.
The jars are 100% recyclable and not tested on animals.
When we eat nutrients or take supplements, the body prioritises organs such as the heart and liver. To achieve skin super-health, you need to ensure you have plenty of nutrients in the body first by enjoying a nutritious diet. Supplements are an excellent way to top up what may be lacking in our diet, ensuring that key nutrients can work in the skin.
Beauty supplements are the perfect synergy between healthy skin and overall health and wellbeing.