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Luxury Men's Skincare & Grooming Has Arrived

VILASA. Sign Luxury Men's Skincare & Grooming Brand Gentlemen's Tonic

VILASA. Ltd. the specialist distributor of luxury natural skincare and beauty products, today announced the distribution agreement with Mayfair, London-based Gentlemen’s Tonic.

VILASA. named exclusive UK distributor for men's skincare brand Gentlemen’s Tonic

Agreement see’s specialist support for the brands new and existing professional accounts across the UK and Ireland

SUTTON COLDFIELD, ENGLAND, June 3, 2019 — VILASA. Ltd. (, the specialist distributor of luxury organic and natural skincare and beauty products for the Spa, Hotel and Retail sectors, today announced the exclusive distribution rights for men's skincare brand Gentlemen’s Tonic of Mayfair, London.

VILASA.’s founder Lynne Leon makes the announcement in a joint press release with Gentlemen’s Tonic Director, Olivier Bonnefoy. The future of Men's skincare is here with the award-winning Gentlemen’s Tonic range.

With men now making up to 47% of Spa-goers, up 31% less than a decade ago (source - International Spa Association) and the UK trend set to follow. VILASA. were keen to ensure our product portfolio offered our partners a well rounded natural offering that is tailor-made for the demands of men's skin.

“We are proud to represent Gentlemen’s Tonic, the worlds leading luxury male-only line designed specifically for the requirements of men's skin. The brand fits perfectly with our mission to provide unique, luxury and natural skincare solutions to the UK Spa, Hotel and Retail markets. We are excited about offering new brands and concepts to the industry and enabling our Hotel and Spa partners to drive new revenue opportunities” VILASA. founder, Lynne Leon.

Our carefully curated portfolio covers skincare solutions, products, amenities and spa therapies, which can be found in some of the most renowned and best-loved premium retail outlets, 5-star hotels, luxury boutiques and spas around the world. Our vision is to help our partners create memorable experiences for guests, helping to connect the Spa to the wider business and tap into our experiences from working overseas.

Made entirely in the United Kingdom, Gentlemen’s Tonic is the World’s leading men’s luxury grooming range, committed to incorporating ingredients which benefit the skin’s health or support the effectiveness of its formulations. Available in both professional and retail, all products use natural plant-derived ingredients and covers skincare, shower, shaving, hair, fragrance, travel and accessories.

Shortlisted for the World's Best Male Grooming Brand 2019 at the World Spa Awards, Gentlemen’s Tonic has received numerous awards and accolades including, Men's Health Grooming Range of the Year, Esquire Grooming Range of the Year and GQ Grooming Range of the Year.

Gentlemen’s Tonic Director, Olivier Bonnefoy commented "Gentlemen's Tonic is excited to announce an exclusive partnership with VILASA. to help it better develop the luxury men's spa and skincare market in the United Kingdom and in the Republic of Ireland. Gentlemen's Tonic feels that the VILASA. team bring both energy and unparalleled experience to the sector and will help to put the company and its award-winning products very much at the forefront of the fast-growing men's spa and advanced skincare market."

One of the first assignments for VILASA. will be to introduce Gentlemen’s Tonic into the new Langley Hotel and Spa, a luxury collection hotel set in the heart of the Buckinghamshire countryside. 


Headquartered in Sutton Coldfield, England, VILASA. is a specialist distributor of luxury natural beauty & spa brands. Passionate about helping Spas, Hotels and Retailers move to more natural, organic and sustainable wellbeing experiences for their customers. We bring a wealth of knowledge and insight from our experience in the Middle East and UK markets. Gained across the worlds most luxury Hotels and Spas. Founded in 2019, VILASA.'s product portfolio enables partners to provide differentiation in their offering without compromising on quality by sourcing and representing only the very best brands from around the world and complimenting them with an experienced and local on the ground sales, training and events support in order to maximize revenue. The Spas, Hotels and Retailers supported are then able to easily purchase and offer new products which may have been previously difficult to source or import. For more information, please visit and follow us at

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