It's fantastic news that hotels can finally open their doors as of the 4th July (England) 13th July (Wales) 15th July (Scotland) 29th June (Republic of Ireland) and 6th July (Northern Ireland) However, the story for the spa industry is not quite so thrilling with a reopening date still firmly up in the air.
We wanted to share five ways we're helping spas to reach hotel guests from the comfort of the guest's room. Each idea ensures that the hotel guest does not miss out on the spa being closed and provides them with a memorable experience through thoughtful and timely touches while bringing a much-welcomed source of revenue for the spa.
1. The 'Spa bar'
Just like a minibar but much better for your waistline! A selection of retail products can be made available for guests to purchase in the room. Products such as face masks and body exfoliators to recreate spa-like treatments plus items the guest may have ordinarily popped into the spa to buy such as facial cleansers, lip balms plus hairstyling and shaving products for the gents.
2. In-room DIY spa treatments
Spa at home has been a popular term used by a lot of brands during lockdown. However, let's turn it up a notch with our luxury spa brands. Leave a menu of DIY treatments in the guest's room to include mini facials, couples massage and body exfoliations.
When the products arrive at the room, why not also include a step by step guide for how to achieve the best results from the treatment. Any left over product can then be taken home, extending the guests experience and increasing the chance that they will remember the great time they had and be more likely to return.
3. Gift on arrival
Who doesn't love a little surprise? Start as you mean to go on with a luxury touch and include a short note explaining that whilst the spa remains closed, we have thought about your wellbeing and relaxation during your stay.
Gentlemen's Tonic and marocMaroc has a selection of gift sets suitable for anyone looking to unwind during a stay at your hotel.
4. In-Room Retail
Some hotel guests use their stay as an opportunity for some retail therapy and to stock up on all their favourite spa products. Why not make the products available to purchase directly to the room with a specially created retail menu. The easier you make it for guests, the more likely they will be to buy!
5. Promotional voucher for next time
On departure from the hotel, why not gift your guests with a voucher offering a discount on treatments next time they stay, encouraging repeat hotel booking or days spent at the spa once things are back to normal.